Your audience,
always available.

Upload your data and get a named behavioral panel that knows your business, available around the clock to run focus groups, test decisions, validate messages, and create content.

Your Data
Build Your Panel
Get Insights
Create Content
Launch
80%+Human concordance
40×Faster than agencies
67%Cost reduction
24/7Always available
Three Capabilities
One connected ecosystem.
01

Build Your Panel

Upload your decks, surveys, and CRM data. Get named, behaviorally-grounded personas in 30 minutes — not 6 weeks.

02

Get Insights

Run unlimited scenarios — pricing, campaigns, focus groups, mock juries. Your panel responds in their behavioral voice, 24/7.

03

Content Studio

Turn insights into launch-ready copy — headlines, email, landing pages, and GEO-structured content for AI search engines.

0%
Accuracy vs human responses
Stanford & Deepseek
0%
Alignment with real human input
Real-World Validation
0%+
Ampsona concordance rate
Internal Data
0%
Faster time to insights
Bain and Company
Social Proof
What clients say.
"
This is the best AI approach I've heard this year. It actually solves a real business need.
Greg
Division Leader, Marketing Firm
"
So spot-on it's scary. We had been thinking about these strategies and didn't know how to test them.
Chad
Legal VP
"
The A/B testing is especially useful for feature prioritization. Saved weeks and avoided a costly wrong turn.
Alex
Healthcare Exec
Ready to see it in action?

Walk through the three steps — building your panel, getting insights, and creating content — with live interactive demos at each stage.

How It Works
Upload your data, get named behavioral personas, and test every decision — in three connected steps.

Upload your data. Build a named panel. Get insights on any decision. Create content that lands.

01 Build Your Panel Named personas from your data Click to explore
02 Get Insights 24/7 on any decision Click to explore
03 Content Studio From insight to launch-ready Click to explore
Step 01 — Build Your Panel
Named personas built from your data — not generic templates.
  • Upload anything: decks, transcripts, CRM exports, surveys
  • B2B or B2C — buyers, stakeholders, internal teams
  • 12+ behavioral dimensions per named individual
  • Grounded in your market, not the internet average
  • Re-calibrate as your audience evolves
Agency / Traditional

4–6 weeks · $15K+ · Generic · Frozen in time

Ampsona

30 min · Included · Your data · Always current

Persona Builder

Drop files or browse — PDF, XLSX, DOCX, MP3, TXT

Brand_Strategy_Deck.pdf
Q3_Customer_Survey.xlsx
Customer_Interviews.txt
CRM_Export_Q4.csv⟳ Processing
Building your panel...
Analyzing patterns...
Your Panel
Marcus B.
Sr. Analyst
Sarah C.
VP Marketing
David W.
CEO, Agency
Priya N.
PM, Health Tech
Step 02 — Get Insights
Run a focus group, test a price, ask anything — and get behavioral answers in minutes.
  • A/B tests, pricing studies, focus groups, mock juries
  • Replace $500/hr SMEs — your panel responds in their voice
  • Personas interact and disagree — surface hidden friction
  • Instant summary: what lands, what doesn't, and why
  • Your panel knows your brand, not internet averages
Key DifferenceGeneric AI answers from the internet. Ampsona answers from your data — grounded in your market.
Insight Engine
Quick Scenarios
Pricing
Feature
Campaign
Jury
Panel Summary
Preferred$99/mo — 3/4
ConcernROI docs
Action$99 launch with a documented case study
Mark
Sr. Analyst
$99 works with a documented case study. Hard numbers before I sign off.
Needs Proof
Sarah
VP Marketing
$99, annual, day one. Show ROI in 30 days and $149 sells itself.
Strong Yes
David
CEO, Agency
$99 removes the barrier. Need multi-seat pricing for my team.
Needs Structure
Step 03 — Content Studio
Take behavioral insights and turn them into launch-ready copy.
  • Every draft informed by your panel's specific objections
  • Headlines, email, landing pages, social, sales decks
  • A/B variants tested against your panel before launch
  • GEO-structured output for ChatGPT, Perplexity, and AI engines
  • Content validated and iterated in minutes, not weeks
↗ GEO: 37% of search shifting to AI engines in 2026Content Studio builds GEO-ready output as a natural byproduct.
Content Studio
Use Insights From
Mark · ROI proof
"Case study first"
Sarah · Speed
"Annual, day one"
David · Seats
"Multi-seat needed"
Headlines
Email
Landing
GEO
HEADLINES
Mark · ROI
"Cut research costs 67% — ROI in 30 days."
Sarah · Speed
"Zero to insights in 30 minutes."
Universal
"Ask your customers anything. Anytime."
✓ Optimized for GEO
Your Panel
Named behavioral personas built from your data.

Click any persona to explore their full profile — fears, motivations, and live responses.

Skeptic
Marcus B.
Sr. Analyst, Enterprise Tech
Skepticism
85%
Data-DrivenRisk-Averse
"Show me the case study before we talk."
Enthusiast
Sarah C.
VP Marketing, Mid-Market SaaS
Enthusiasm
91%
Growth-FirstEarly Adopter
"When can we start? Annual on day one."
Pragmatist
David W.
CEO, Marketing Agency
ROI Focus
78%
Bottom-LineReference Checks
"What do agencies see in 90 days?"
Analyst
Priya N.
Product Manager, Health Tech
Curiosity
88%
Evidence-BasedRisk-Aware
"Does this handle regulated industries?"
Use Cases
Whether you are in marketing, healthcare, legal, HR, or leadership — there is a use case for every team.

Filter by category to find your use case.

Filter by category — or

Marketing
Product
Replace Costly Resources
Internal & HR
Legal
Strategy
Health

Focus Groups

Run a full focus group on demand. Your named personas react, debate, and surface objections in minutes — no recruiting, no scheduling, no waiting weeks for results.

Marketing

A/B Testing

Know the winning variant before spending media budget.

Marketing

Campaign Pre-Testing

Test creative and headlines against synthetic audiences before launch.

Marketing

Pricing Validation

Surface willingness to pay across persona segments before launch.

Marketing

Market Entry

Simulate new market reactions before investing in expansion.

Marketing

SEO & GEO

Validate content for both traditional search and AI engine optimization.

Marketing

Messaging Pillars

Find the 3–5 messages that resonate most across buyer segments.

Marketing

Feature Prioritization

Rank roadmap items by behavioral resonance — build what personas need.

Product

User Acceptance Testing

Simulate user reactions to new flows and features before dev cycles.

Product

Roadmap Validation

Test quarterly priorities against your customer panel before planning.

Product

Product Messaging

Test how your product positioning lands with different buyer personas before a launch.

Product

SME Replacement

Instead of $500/hr consultants — get expert-calibrated perspective in minutes.

Replace

Focus Group Replacement

Unlimited synthetic groups in hours. No recruiting, no waiting.

Replace

Agency Replacement

Persona dev that takes agencies 4–6 weeks — done in 30 minutes.

Replace

Research Firm Replacement

Quant and qual insights in hours at 1/3 the cost.

Replace

Jury Consultant Replacement

Synthetic mock juries — arguments tested before day one in court.

Replace

Internal Team Personas

Build personas for your own team — understand how roles process decisions.

HR

HR Policy Testing

Test policy and benefits changes against employee personas before rollout.

HR

Training & Onboarding

Validate training materials against role-specific personas before deploying.

HR

Job Description Testing

Test JDs against target candidate personas to attract the right applicants.

HR

Mock Jury Simulation

Venue-matched juries. Test openings and closings before the courtroom.

Legal

Opposing Counsel Simulation

Model likely attacks. Stress-test strategy before deposition.

Legal

Settlement Analysis

Model juror verdicts to calibrate settlement vs trial calculus.

Legal

Witness Preparation

Simulate cross-examination of your witnesses by juror and opposing counsel personas before trial.

Legal

Investor Pitch Testing

Test your deck against skeptic, sector expert, and impact-first VCs.

Strategy

Competitive Analysis

Model how competitors' customers perceive your offering.

Strategy

Partnership Evaluation

Simulate how target partners respond to a proposed deal structure.

Strategy

Board Presentation Testing

Validate board-level messaging and financial narratives against skeptical and analytical personas.

Strategy

MLR Review Acceleration

Model the medical, legal, and regulatory reviewers and test material before it reaches the committee — fewer rounds, faster approvals.

Health

Physician Intelligence

Behavioral physician personas — prescribing logic, objections, specialty nuance — at a fraction of what a directory like Doximity costs.

Health

Field & MSL Preparation

Let medical science liaisons rehearse the KOL conversation before it happens — the hard questions and the evidence debate included.

Health

Subject-Matter Capture

Encode a senior advisor's judgment into a persona the whole team can consult, instead of paying by the hour for limited availability.

Health

Shared Data Layer

Every question asked becomes an asset. Patterns emerge across products and geographies that no single study would surface.

Health

Internal Change Management

Rehearse how real colleagues will respond to a reorganization, a launch, or a difficult message before the conversation happens.

Health
Content Studio
Your personas react, give feedback, and help you write — all inside your own private ecosystem.

Your personas don't just react — they help you create. Validated before it ships.

Your Data
Decks, surveys, CRM
Named Panel
Behavioral individuals
Content Studio
Launch-ready output

Ad Copy & Headlines

Variant copy pre-tested against your panel. Know the winner before you spend.

Email Sequences

Persona-aligned subject lines and copy — each segment gets what resonates.

Landing Pages

Full page copy built around your panel's specific decision triggers.

Social Content

Platform-specific content validated for tone and message.

Sales Enablement

Objection handling and proposal language from your personas' pushback.

GEO Content

Structured for ChatGPT, Perplexity, and AI engine citation and recommendation.

GEO — Generative Engine Optimization
The next search frontier is already here.

Traditional SEO targets Google. GEO targets how ChatGPT, Perplexity, Claude, and Gemini describe your brand when users ask AI for answers.

  • Personas trained to understand what AI engines recommend
  • GEO-structured output built into every Content Studio workflow
  • Test AI search positioning through your synthetic panel
  • Entity definitions, category positioning, trust signals — auto-generated
37%
of search spend shifting from SEO to GEO in 2026
1.8B
AI search users globally and accelerating
How Ampsona Helps

Your personas understand how AI models evaluate authority and relevance. Content Studio structures your output so AI engines naturally recommend your brand when your category is queried.

Live Example
Upload a creative. Your panel tells you exactly what to change.

Here a marketing team uploads a product ad. Three personas review it and give specific, behavioral feedback — then Ampsona generates revised copy on the spot.

Uploaded Creative
AMPSONA Better Decisions. Better Results. AI-powered customer insights for teams that move fast. Real-time persona feedback Built from your customer data Available 24/7 Get Started No credit card required · 14-day free trial
Panel Feedback
Marcus B.
Sr. Analyst, Enterprise Tech
Needs Work
"Better Decisions. Better Results." tells me nothing. Every B2B tool says this. What decision, specifically? What result, measured how? I need a number or a proof point before I stop scrolling.
Suggestion Cut research costs by 67% — validated decisions in under 24 hours.
Sarah C.
VP Marketing, Mid-Market SaaS
Positive
The visual is clean and the layout works on mobile. But the CTA "Get Started" is too generic and too far down. What am I getting started with? Move it up, make it specific — "See My Panel in 30 Minutes" converts much better.
Suggestion Move CTA above the fold. Replace "Get Started" with "Build My Panel Free."
David W.
CEO, Marketing Agency
Partly There
The three bullet points are the strongest thing on this ad and they're buried at the bottom. Lead with those. Also "teams that move fast" is too vague — my clients want to move right, not just fast. That's a meaningful distinction worth owning.
Suggestion Open with the bullets. Change "move fast" to "move right — the first time."
Ampsona-Generated Revision
Cut research costs by 67% — validated decisions in under 24 hours.
Built from your customer data. No guesswork. No focus groups.
→ CTA: "Build My Panel Free" · Moved above the fold
→ Bullets lead the layout · "Move right" replaces "move fast"
The Problem
Generic AI tools were not built for this.

Asking a general-purpose AI to simulate your customers is like asking a librarian to play one. They have read about people like them. They do not know them, and they cannot bring them to life.

Generic AI is trained on the open internet.
That means your "customer" is a statistical average — not the real person who actually buys from you.
One prompt. One generic answer.
There is no interaction between personas, no disagreement, no friction — none of the dynamics that actually happen in a real room.
It knows nothing about your business.
Your brand voice, your history, your competitors, your customers — none of it is in the model. Every answer is context-free.
The same persona for every user.
A VP of Marketing at a $10M SaaS company and a procurement officer at a hospital get the same synthetic "customer." That is not research.
Hallucination is a real risk.
General-purpose models produce confident-sounding answers that are not grounded in your data, your market, or your reality. High-stakes decisions deserve better than that.
No learning. No calibration.
The model is the same on day one as it is on day 365. There is no feedback loop, no calibration against real outcomes, and no improvement over time.
The result is that most teams using generic AI for customer research are getting fast answers to the wrong question.

Speed without behavioral grounding is not an advantage — it is a faster path to the wrong decision. That is the problem Ampsona was built to solve.

Why Ampsona
Ampsona brings your most important audiences to life and gives you access at all times.

Named behavioral personas built from your data, grounded in decades of behavioral science, and available to you around the clock.

01
Decades of behavioral science, baked in.
Every persona Ampsona builds carries 12 or more psychographic dimensions — fear, urgency, trust, cognitive bias, decision logic, and more. These are not invented by a language model on the fly. They come from decades of marketing and behavioral science research encoded into the platform from day one.
02
Personas that actually know your business.
Upload your brand deck, customer interview transcripts, CRM data, survey results, and competitive intelligence. Ampsona builds personas that understand your specific context — your products, your history, your language. Not a fictional version of your industry.
03
Personas that interact with each other.
Ampsona personas are agentic — they debate, challenge assumptions, push back on each other, and surface friction between segments. That is how real focus groups work. That is the dynamic that reveals what your research would have missed.
04
Continuously calibrated against real humans.
Our concordance rate exceeds 80% — validated against real human outcomes across multiple industries. The system improves through rigorous feedback loops, not static training data that grows stale the day the model is released.
The research backs it up.

Independent studies validate what our clients already know.

0%
Accuracy matching human responses in blind tests
Stanford & Deepseek
0%
Synthetic persona feedback aligned with real humans
Real-World Validation Studies
0%+
Ampsona concordance rate across industries
Ampsona Internal Data
0%
Faster time to insights vs traditional research
Bain and Company
Pricing
One platform fee. Unlimited questions.

Give your whole team a panel of behavioral personas they can question as often as they like — no per-seat research bills, no waiting weeks on an agency.

Starter
For teams putting a first panel to work.
$999/mo
  • One named persona panel
  • Unlimited questions & scenarios
  • Core behavioral insights
  • Up to 5 seats
  • Email support
Start here
Most popular
Professional
For teams running research continuously.
$2,499/mo
  • Up to 5 persona panels
  • Content Studio & GEO output
  • A/B, pricing & message testing
  • Unlimited seats
  • Priority support & onboarding
Request a demo
Enterprise
For agencies & organizations at scale.
Custom
  • Unlimited panels & workspaces
  • White-label & SSO
  • API & data integrations
  • Dedicated success manager
  • Security & compliance review
Talk to us

Every plan includes a one-time $2,500 onboarding & calibration. Annual billing saves two months.

What you'd pay otherwise

A single project, the traditional way versus Ampsona.

Traditional Research Per project

Focus group (2 sessions)$8,000
Survey research$4,500
Data analysis$4,500
Time to results6–10 weeks
Total$17,000
vs

Ampsona Per project

Platform$999/mo
Setup & training$2,500
SupportIncluded
Time to results2–24 hours
Total$5,500
$11,500 saved per project67% lower cost and 40× faster
Get Started
Your panel, built from
your data in 30 minutes.

Upload your data, get named personas, test any decision — 24/7, in your own private ecosystem.

No commitment required. We'll reach out within 1 business day.