Customer personas
Build the persona, then put learning to work.
Start with direct persona work or use Conduit to bring customer perspective into the tools your team already uses.
Tier 1
Foundation
Create the shared customer persona.
- Forge persona generation
- Guided onboarding
- Shared customer language
Tier 2 Recommended start
Build
Turn customer understanding into stronger work and useful content.
- Everything in Foundation
- Mold content creation
- Lens website review
- Core message refinement
Tier 3
Activate
Bring the customer into more live decisions.
- Everything in Build
- Roundtable focus groups
- Litmus creative review
- Beacon discovery intelligence
Expert Exchange is available as a scoped project add-on across Customer Persona tiers. Conduit is optional MCP and agent access for organizations that want customer personas available to their existing AI tools, agents, data tools, and workflows.
